CONTENT MARKETING STRATEGIST
Customer-focused marketer with eight years of experience in content strategy and development, cross-functional teamwork and customer advocacy programs.
Customer Marketing Manager
Work cross-functionally with marketing, product management and customer success teams to maximize the customer experience across multiple B2B software brands.
Measure feature awareness and identify ways to optimize customer communication and software adoption.
Facilitate content development (i.e. case studies, videos and newsletters) in support of sales and revenue generation.
Manage customer-centric events, educational conferences, focus groups and surveys to strengthen client/partner relationships.
Developed content to support a full rebrand, including graphic design and packaging, sales and marketing collateral, social media content, web development and copywriting.
Created nurture campaigns and videos to educate customers on new product offerings and creative usage techniques.
Managed digital and social ad campaigns for brand awareness, lead generation and customer engagement strategies.
Worked directly with social media advisors, SEO consultants, PR firms, nonprofit organizations and web/app developers to deliver on company goals. Managed a creative team of four part-time freelancers along with one full-time direct report.